My Story
Hi, I'm Gabby,
I help organisations communicate with clarity, confidence and purpose through strategic creative, branding, design and marketing.
With over 18 years of experience, I've partnered with clients across education, healthcare, professional services and not-for-profit sectors, delivering everything from brand identities and publications to websites, campaigns, presentations and digital communications.
While design is at the heart of what I do, I believe great creative starts with understanding people. I take the time to learn about each organisation's goals, audience and challenges to develop thoughtful solutions that not only look great but also support meaningful outcomes.
I value long-term relationships, honest communication and becoming a trusted extension of my clients' teams, creating work that is both strategically effective and visually engaging.
Testimonials
We've worked with Gabby at Keen Eye for Design for many years, and she has become a valued extension of our team. At Edified, we produce research reports, publications, and proposals that need to be both accurate and visually engaging, and Gabby consistently delivers outstanding work.
She has a talent for transforming complex, information-heavy content into clear, professional, and compelling designs. She quickly understands a brief, works efficiently under tight deadlines, and always delivers work of the highest standard.
We highly recommend Gabby to any organisation looking for a reliable and talented creative partner.
Mark Pettitt | Edified CEO
It is always a pleasure working with Gabby. She brings a genuine can-do attitude and consistently does everything she can to meet our often very tight deadlines. Gabby is a fantastic communicator, always happy to jump on a quick call to discuss a brief, work through ideas, and keep projects moving. She is reliable, responsive, and an absolute delight to work with. I wouldn't hesitate to recommend her."
Elissa Thompson | AVA National Marketing and Communications Manager
Gabby is an exceptional designer who combines creativity with a genuine understanding of our brand and audience. She has transformed complex ideas into polished, visually compelling work and played a significant role in elevating PIA’s brand identity.
Her communication, responsiveness and ability to deliver high-quality outcomes within impressive timeframes make every project feel effortless. Gabby consistently brings professionalism, creativity and thoughtful solutions, and I wouldn’t hesitate to recommend her.
Alessia Calabrese | Polytechnic Institute Australia Managing Director CEO
We hired Gabby as a freelance designer to work on our school's website, social media, and marketing materials. She has an exceptional eye for design and a deep understanding of branding, creating work that genuinely connects with our audience and reflects the values of our school.
Beyond her creativity, Gabby's work has delivered real results. Since launching the materials she designed, we have already seen an increase in school enquiries and enrolments. She is professional, reliable, and a pleasure to work with. I would highly recommend Gabby to any organisation looking for a talented and strategic creative partner.
Mary Flaskos | St Marouns College Business Manager